When recruiting veterans, it is important to acknowledge the unique skills they bring to the workforce. Understanding the best ways to help veterans make the transition to funeral service will help them become valuable members of your team. Funeral professionals can accomplish these goals by leveraging the comprehensive toolkit below. The toolkit offers customizable resources to help funeral service businesses better communicate with and recruit veterans. The toolkit includes customizable items like:

• • • Print and digital ads – preview
    • Journey to Serve videos
    • :30 and :60 radio and podcast ads with space for custom end tag – preview
    • Social media posts and graphics – preview
    • Flyer templates – preview
    • Slide deck for use with veteran groups – preview
    • Slide deck to train your team to recruit veterans – preview
    • Blog posts to embed on your website – view

The toolkit also features additional resources including:

• • • Career Comparison Chart examining military roles and corresponding funeral service roles – preview
    • Guide to regarding, recruiting and retaining veterans – preview
    • Frequently Asked Questions & Answers on hiring veterans – preview
    • Key messaging guidelines about the Journey to Serve campaign – preview